 |
Search |
 |
|
|
|
|
Shopping Cart |
|
|
| Item | Qty | Price | |
| | Sub Total: | £0.00 | | Delivery: | £0.00 | | Total: | £0.00 |
|
|
|
|
TO VIEW CART, CLICK HERE Your current cart/basket contents and prices are summarised briefly immediately above. When you have all the products that you require, click on View Cart . You can then adjust the quantities of each product required, select delivery method, do a final check, and follow the link to checkout. N.B. CORRECT APPLICABLE DELIVERY CHARGE WILL NOT SHOW ABOVE UNTIL YOU HAVE SELECTED DELIVERY METHOD.
Ecocoffee is pleased to work with Cafédirect, the UK's largest Fairtrade hot drinks company, to offer their brands, Cafédirect, Teadirect and Cocodirect, to our customers. You will find the Cafedirect products by following the links to Instant Coffee, Tea Bags and Hot Chocolate.
Cafedirect farmers have the expertise to provide the exceptional quality that our customers require. Cafedirect buy from 39 producer organisations in 13 countries, ensuring that over a quarter of a million growers receive a decent income from trade. This also ensures that you enjoy the finest selection of coffees, teas and chocolate drinks for your business or organisation.
As part of their Gold Standard Fairtrade policy, over the past three years Cafedirect has invested on average 60% of their profits in the businesses and communities of their grower partners.
|
|
Categories |
|
|
|
|
|
|
Arabica Coffee price chart (10 years to August 2009)
|
CAFE DIRECT STEAMS AHEAD!
Thursday, 30 April 2009
|
As the Fairtrade hot beverages market continues its accelerated growth the UK's largest 100% Fairtrade Company, Cafédirect is rolling out a number of exciting brand initiatives. This month Cafédirect is unveiling a complete re-design of its portfolio coupled with a new logo.
"Part of our brand communications strategy this year is the launch of striking new packaging that captures the pride and passion that Cafédirect growers put into their tea, coffee and cocoa - expertise that resulted in 8 Great Taste Awards in 2008." says Mark Carden, Cafédirect's Head of Marketing.
"Our new packs will give us greater shelf prominence within the dynamic Fairtrade hot beverage market and help communicate our strong point of difference."
Cafédirect's new look features authentic tools used by growers in cultivating and harvesting crops. The supporting grower quotes expresses the depth of Cafédirect unique grower relationships emphasising the importance of Cafédirect's role in facilitating the achievement of such outstanding quality.
At the same time its three sub brands - Cafédirect, Teadirect and Cocodirect unite under one integrated Cafédirect brand, "By bringing all our products together under the Cafédirect umbrella we're creating consistency across the range, leveraging the power and loyalty of the parent brand and helping consumers find our products in-store," adds Carden.
The move follows major shopper research† which revealed key insights and identified opportunities to attract the ‘passively ethical' or those that dip in and out of the sector particularly, the younger ABC1s.
The research found that 38% of coffee and 32%† of tea purchase decisions are unplanned, highlighting the importance of attracting consumers at the point of purchase.
"Shoppers told us they would like to see changes in the way Fairtrade hot beverages are merchandised with 40% saying they would like Fairtrade products next to the standard equivalent," says Carden.
"And we believe retailers can benefit by merchandising the big Fairtrade brands more centrally to encourage consumers to repertoire shop across ethical hot drinks just as they do across standard products."
Despite the current economic downturn, the ethical sectors of the hot beverage market are showing good growth versus the non ethical sectors, which remain fairly static.
Fairtrade is showing the strongest performance, up 20% in volume and 6% in value at £76 million. Sales of standard tea are flat while Fairtrade tea is up 46% in volume and 30% in value driven by private label.
Roast and Ground Coffee continues to hold the biggest share of the Fairtrade sector at 36% and is growing at 7% volume and 5% in value. Cafédirect is the largest Fairtrade hot beverage brand with a 21% value share (AC Nielsen MAT w/e 24.01.09)
As part of its brand building programme Cafédirect will be rolling out a number of new products over the coming months and has confirmed it will be launching an innovative above the line campaign over the summer.
Source: Cafedirect |
 .Estimated UK Fairtrade retail sales by value 1998-2007 (£ million)
| |
1998 |
1999 |
2000 |
2001 |
2002 |
2003 |
2004 |
2005 |
2006 |
2007 |
| Coffee: |
13.7 |
15.0 |
15.5 |
18.6 |
23.1 |
34.3 |
49.3 |
65.8 |
93.0 |
117.0
|
| Tea: |
2.0 |
4.5 |
5.1 |
5.9 |
7.2 |
9.5 |
12.9 |
16.6 |
25.1 |
30.0
|
| Chocolate/cocoa: |
1.0 |
2.3 |
3.6 |
6.0 |
7.0 |
10.9 |
16.5 |
21.9 |
29.7 |
34.0
|
.
.
Why Fairtrade
is good
for everybody
A Mintel report (Attitudes to Ethical Foods, August 2006) mentions the following benefits of offering Fairtrade drinks in Foodservice:
“The offer of ethical products can lead to a halo effect, improving the image of outlets including restaurants.”
“Volume sales of some products such as Fairtrade coffee and some foods, are growing faster through Foodservice than in retail outlets.”
Whether you run a restaurant, coffee shop, guesthouse, an office or a leisure catering operation, your customers will get a nice warm feeling about you if you serve them Fairtrade hot drinks.
.
CHANGING THE WORLD WITH COMEDY, CROSS-STITCH AND COMMON SENSE
Ecocoffee was featured at the UK’s biggest green lifestyle event LONDON AWARE 08 at the Barbican in London in May 2008. Our Triple Certified Honduras coffee was served in the Room For Change, designed by Neo Creative.
Neo, a Brighton-based communications agency, has created a novel way to inspire greener lifestyles. The Room For Change is a virtual living room decorated with eco-friendly products and installations, designed to give consumers everyday ideas for greener living. The creative team at Neo say that they have created a unique combination of comedy, cross-stitch and common sense. Installations include a goat made from hubcaps (to encourage people to consider buying ethical or recycled products) and a toilet full of mobile phones to communicate how recycling your mobile can fund capital projects in the third world (as well as highlighting the dangers of texting on the toilet).
Neo was formed in 2002 to work with organizations that bring about positive change. Clients include Greenpeace, Arts Council England and Homeless Link.
|
|
|
.
* DELIVERY IS FREE FOR UK ORDERS WITH A VALUE OF OVER £250 *
.
N.B. If you are looking to buy coffee in quantities of less than 6 x 1000g or 12 x 227g, please go to our retail site at www.ecocoffeeshop.co.uk
.
Fairtrade certification guarantees farmers will receive a fair payment for their investment and hard work, regardless of market fluctuations. This encourages long term community development and empowerment, and consistent production of the finest quality coffee beans.
For deliveries outside the UK, please contact us by telephone (01342 833723) or email (enquiries@ecocoffee.co.uk) for a quote.
|
|
OUR CONTACT DETAILS |
|
|
You can buy and pay on-line if you wish. If you prefer to order and/or pay without going through the web site, please contact us as below to place your order and/or to discuss terms.
CONTACT US by email at enquiries@ecocoffee.co.uk
... or
contact us by post at
Manor House, East Grinstead Road, Lingfield, Surrey, RH7 6NE
... or
Tel 01342 833723
|
|
|
Special Offers |
|
|
|
|
|
Our Premium Blend coffee is blended specifically for food service requirements, being especially suitable for both pure espresso and espresso based milky coffees, but also as a longer black coffee.
.jpg)
|
|
Rising Prices Good News for Coffee Farmers
Coffee prices took a major dive in the second half of 2008 but are now rising again. The long term projected uptrend is also good news. Prices are now (September 2009) stabilising around and above the 3$ per kilo mark, having plummeted to near 2.50$ per kilo in the early part of 2009.
Demand for Arabica beans is expected to grow at a faster pace than for Robusta. The move by companies such as McDonald's, Maxwell House and Dunkin Doughnuts to use only Arabica beans for their coffee is indicative of a reversal in the trend towards cheaper robusta coffee from traditional Arabica varieties, which started in the 1990s.
|
|
